SEMrush SEO Writing Assistant Review 2020

Spread the love

I’m always a touch skeptical of SEO tools. Most of them take the fairly complicated process of SEO and oversimplify it to the purpose of absurdity. Add in some janky interfaces, some out-of-date practices (like measuring keyword density), and a few obnoxious integrations, and you’ve got a recipe for disaster.

seo writing assistant

SEMrush, however, is another story. While I’m not a paying user (I’m more of an Ahrefs guy), I’m still an enormous fan of SEMrush’s approach. Their organic and paid traffic estimates over time are often extremely useful, and that i love that they didn’t attempt to make the industry’s millionth all-in-one tool. The SEMrush Blog is great, too.

So, once they announced their SEMrush SEO Writing Assistant, I had to offer it a spin. Here’s my quick take.

read this: Best Seo Link Building


Setup wasn’t terrible. Just head to the download page, log into (or register for) a SEMrush account, then install the browser plugin. It’s available for WordPress and Google Docs, and that I opted to undertake the Google Docs version.

Once you’re in, just enable the plugin from a document’s add-ons menu, then let it hook up with an external template.

After that, just pick your target keyword, and begin writing.

In this case, I picked the keyword “SEMrush SEO Writing Assistant review.” Let’s see how that goes.

SEMrush’s SEO Writing Assistant’s Interface

the SEMrush SEO writing assistant interface. The writing assistant’s interface docks on the proper side of the document, which seems to be pretty typical for Google Docs add ons.

The interface is weakened into a couple of clear sections:

Overall Score
Target Keywords
Recommended Keywords

Overall Score

The overall score section gives you a bird’s eye view of the standard . Hovering over the knowledge icon gives the subsequent tooltip:

overall score tooltipThis one is pretty vague (how are the metrics weighted?) but if you’re trying to find an enormous number that doesn’t tell you much, well, this is often the amount for you. Since I’m using the plugin to write down this review, I’m happy to inform you that I’m already up to a 7.3/10, which it says is “good.”


The readability section may be a little more interesting. The tooltip for this section says “Try to match this recommended number which is a mean for your top-10 competitors on Google.”

In my case, it says this post features a readability of 56.4 which is “fairly difficult,” which my target should be 50.0. It also has this to say:

“Your text’s difficulty corresponds to 10th to 12th grade level education. this is often almost what your audience expect.”

Since I even have to bring the reading level down a touch bit, here’s a stupid joke I found on Reddit:

Somehow, this increased my readability score to 56.2, but explaining the rise brought the readability right down to 54.3. Go figure.

Opening the “score definition” gives you a reasonably good summary of the methodology behind this score:

flesh reading-ease definition from SEMrush SEO writing assistantThe Flesch reading-ease score formula isn’t new SEO tools (the Yoast SEO plugin uses it too), but it’s still nice to incorporate .

(P.S. If you would like to enhance the readability of your content even more, inspect the Hemingway App.)


This tells you ways many words you’ve got written and will write. Currently, it says I’m up to 598 words of my 592-word target, but it doesn’t include a tooltip. I assume the target is predicated on the typical content length of other search results on page one for your target keyword.

Target Keywords

This section shows you your target keywords, and also allows you to edit them. It also gives the subsequent advice:

“Core of your text and every one recommendations. Use these keywords a minimum of once.”

‘Core of your text and every one recommendation’ is sensible to me, but only because I already know what role a target keyword should play in content optimization. for everybody else, you would possibly want to run that through the Hemingway app.

Once again, this section jogs my memory that ‘Semrush SEO writing assistant’ is my target keyword, which I should use it.

Recommended Keywords

Now this is often a crucial section.

Generally, it’s hard to rank for a target keyword without including a minimum of a couple of related keywords, because they demonstrate your expertise and coverage of the topic .

In English, meaning good luck ranking a plumbing website without mentioning water heaters.

The recommended keywords section has this to say:

“Enrich your text with these keywords to urge better SEO results.”

I wish this section had a link off to a guide where they might explain the concept with a touching depth, but it’ll need to do for now.

Here are the recommended keywords for this review:

Digital marketing
Semrush account
Semrush SEO writing
Seo writing assistant
Content marketers
Readability word
Page SEO
Google docs
Seo content template
Overall score
Recommended keywords
Content writers
Readability score
Metrics as readability
Write for SEO
Social media
Related keywords
Word count
Target keywords

You can also add your own custom recommended keywords, or hover over any of them to ascertain the problem and frequency:

difficulty and frequency for a recommended keyword

There isn’t much explanation for these metrics, but okay.

Some of these keywords are greyed out, while some are shown in green and white. there’s no explanation for what this signifies:

recommended keywords from SEMrush SEO writing assistant

It seems , however, that a keyword will change from grey to green once you include it in your content:

all green – the simplest feature I found in my review of SEMrush’s SEO writing assistantThis could also be the only best feature of the SEMrush SEO Writing Assistant. Using related keywords in your content really does help your rankings, which are some things I even have personally verified repeatedly . While including a bulleted list of all of your recommended keywords is clearly the straightforward thanks to accomplish this, I wouldn’t recommend it for many blog posts.

I usually use LSI Graph to get the initial set of related keywords, though SEMrush’s tool offers a way more casual, convenient option.


This last section measures just two things:

  1. Whether or not you’ve got a title at the highest of your document
  2. How many times the target keyword was utilized in it.

This section actually features a tooltip, which reads:

title tooltipThis is simple , sensible advice. it’d neglect other important factors, like including words which will boost your CTR, or supplying you with a snapshot of your competitors’ titles, but it’ll do.

Bonus Section 1: Download Something

There is also one other small section at rock bottom that just includes a link. It reads “Download extended recommendations from SEO Content Template.”

So I did.

This list of extended recommendations is personalized to your target keyword and current document, and it’s great . It gives you a few more notes about formatting (such as recommendations for the page title and meta description), a recommended backlink target, and scraped content from each of your top 10 competitors, presented together with your target keyword in bold. If you’re struggling to include your target keyword into your document, this might be a true help.

Bonus Section 2: Plagiarism

This section is really a second tab at the highest of the plugin. I’ll let it represent itself:

plagiarism checker in the SEMrush tool I haven’t tried the SEMrush GURU plan before, but it probably works fine.

My Summary Review of SEMrush’s SEO Writing Assistant

All in all, it’s not a nasty tool.

Setup isn’t too terrible, and therefore the extension doesn’t attempt to take over your browser (like another tools do.)

It gets tons of the basics right and doesn’t saddle you with bad advice, like “target keyword density.” It also doesn’t daunt new SEO users with an excessive amount of information, like Yoast’s plugin can.

Some of the features are genuinely useful. If you don’t know where to start out with writing SEO content, this may generally put you on the proper track. The way it handles “recommended keywords” could be enough on behalf of me to stay using the plugin.

The plugin’s biggest weakness is perhaps its lack of clarity. The assistant makes no plan to justify the target word count, doesn’t tell you ways to “enrich” your text with those recommend keywords, and doesn’t say why you ought to care about the readability score. The inconsistent tooltips and descriptions don’t help, either. Fixing those, and linking off to relevant guides about each metric (the way Yoast’s plugin does) would make this tool far more user-friendly and every one around useful.

In the end, it’s not a nasty start. I even have an honest feeling that it’s still a piece ongoing , and there’s nothing wrong thereupon .

There are probably better on-page SEO tools for Google Docs out there, but using SEMrush’s SEO Writing Assistant while writing your next blog post definitely won’t hurt.

Click to rate this post!
[Total: 8 Average: 5]